Yes, the Google Bomb: one of the most effective internet marketing strategies if you’ve got the influence to pull it off. It’s been used in the past in the political arena even to crash targeted politician’s websites. One person who seems to have a good handle on this technique is Alex Jones (infowars.com) who regularly will leverage the power of his following several times a week of some 4 million people (radio show and website visitors) to drive an incredible amount of traffic to basically circumvent the main stream’s media control and flow of news and information.
Last Friday he was able to drive traffic about the TSA controversy, making it the most searched phrase on Google. Earlier this week it was the term “Crash JP Morgan Buy Silver“, a campaign started by Max Keiser but promoted via Google Bomb by Alex Jones’ show; today you can visit www.Google.com/trends and you’ll see another term “500 dollar silver” that Alex and Max have Google Bombed is (as of when this article was written) in the top 10 Google searches – quite an accomplishment with over 25 million searches for that term and considering Google is the top search engine in the world! That is the power of what internet marketing strategies contain!
Internet Marketing Strategies – Other People Have Capitalized On The Google Bomb Tactic As Well
Glenn Beck also uses this Google Bomb technique in a similar way by promoting the books of his guests on his Fox News show which more often than not shoots these books to the Number 1 position within the NEXT DAY on Amazon (to the top selling book from usually a ranking on Amazon of 500 or so the day before going on his show; his show gets 2 to 3.5 million viewers a day just for that Fox News program). Oprah, with her massive exposure and influence through her magazine, her show and other functions has also helped many people, authors, and others become overnight sensations or top sellers with her endorsements.
So specifically how is the Google Bomb, one of the most powerful internet marketing strategies out there, actually implemented? It’s actually very simple and very easy – if you have the influence and audience to make it work. You essentially get millions of people to all take the same action within in a relatively short period of time. This amount of activity creates a media frenzy, a whirlwind sensation and lots of buzz, splashing across everywhere all at the same time.
In the case of Alex Jones, by driving that much traffic (millions of searches in a day) to certain keywords at a given point in time, he’s able to force his content into the mainstream media so that other news sources have to pick up on it because it starts showing up on all over the place as it gains momentum and goes viral (as they realize that if they don’t pick up his popular stories, those media outlets will lose viewers as they lose relevance once the story breaks anyway). This tactic is helping the alternative news media compete with the much better funded and more established monopoly of main stream media and eroding their market share and almost deregulating that industry from the outside.
Pretty powerful, right? It’s exactly one of the internet marketing strategies Alex Jones frequently uses to take his relatively small show and compete with the big boys – and it works like gangbusters! Regardless of whether you share his views or not, it is quite an impressive feat to behold (and week after week, no less!).
How Internet Marketing Strategies like the Google Bomb are Implemented
After experimenting with the Google Bomb technique on his show, Alex Jones’ listeners became familiar and educated with the technique and through their participation are able to enjoy the power he gives them in helping to put-one-over the industry titans here and there and to get out the information and stories they feel are relevant and important for others to hear about. Specifically, he simply lets his 4 million followers know what the new keyword term for the day is (on his show) that he wants them to Google Bomb, a keyword which is a specific term relating to the news story that they want to expose and which he has previously incorporated into content on his website.
Then, when the millions of searches for that term come through the search engines immediately afterward, Google will then recognize that his site is most relevant (by design of the Google Bomb strategy) and so his site and content will feature on the first page. As the news goes viral and other media outlets start reporting the story as well, his site gets even more exposure and he’s able to then get out whatever message he wants to the masses – literally - and in quick time (as long as his followers are on board with it, ie, as long as they are receiving some kind of VALUE from it all). And as more traffic arrives at his site, the more people view the ads who sponsor his site and the more revenue he earns from it all.
Pretty simple way to market, eh? Wouldn’t you like to have internet marketing strategies like that in your business?
Take heart! A lot of the beneficiaries to this method were nobodies or no names to begin with, prior to getting their “lucky break” from being featured by such internet marketing strategies (or media marketing strategies for some). Even Robert Kiyosaki of “Rich Dad, Poor Dad” fame got his lucky break this way on the Oprah show about a decade ago. Prior to that show no one even knew who he was. After Oprah’s endorsement of his book on her show though he became a top selling author with the book taking the #1 best selling spot (and stayed there for several years in fact!).
So keep this Google Bomb tactic in the back of your mind as one of those internet marketing strategies you observe when you see these incredible surges in popularity seemingly overnight. With the speed of the internet, things can happen this way literally overnight. Keep your eyes open for your shot!
For Internet Marketing Strategies that you can apply to your online business TODAY without a 4 million person following, download my FREE 20-page training guide for step-by-step success in any home based business – visit this site now: Internet Marketing Strategies
PS> If you’re looking for a mentor to help you develop home based income utilizing the best internet marketing strategies, I’m currently accepting a limited number of applications (7) for people who are ready to work and are serious about making an extra $5000 in the next 90 days or less in order to create some additional testimonials for my blog and home based income training mentioned above (for the official $247 release version). If you feel you fit that category, visit the Work With Hans page to learn more. I only have time to work with 7 new people so if you’re ready to move forward and work personally one-on-one with me, don’t hesitate, take action now by clicking here.
Originally posted 2010-11-19 08:36:01.
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This is very interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your great post. Also, I’ve shared your site in my social networks!
[email protected] recently posted..Aruba
Many bloggers want to be the top search result for their names. So far, no one’s paying bloggers to set off Google Bombs. Google Bombs, require search key words that don’t get a lot of traffic.
I really don’t like Google bomb because it misleads users. However, for the sake of expanding my knowledge in SEO, I am learning how to do it. So thanks HANSSCHOFF for sharing you knowledge.
This is a great strategy.I never heard this but it surely will be a blast.I guess we really have to know all the best strategies to mark up our market.
Thanks for finally talking about > How to Google Bomb – Mastering Internet Marketing Strategies | Hans Schoff’s Official Home Based Income Blog < Liked it!
Hi there,
Very good approach. I haven’t heard about this “google bomb” until now. But generally not everyone can make that kind of activity. If you have the team and the resources needed for making the google bomb, you can make any kind of successful marketing.
Thank you,
Maria
Twitter: MLMAdHelp
replied:
Hey Maria, I’ll tell you a great way to plug into a network that already has that kind of activity which you can leverage via your own blog is right here: http://hansschoff.com/recommends/quickprofitableblogsetup – let me know what you think. Hope that helps!
Never heard of this term before but I think it will really work if done positively. It’s like getting a recommendation from someone influential in your market.
Twitter: http://realestatebusinesssuccess.com/
This is the first time I heard about Google Bomb. I would love to hear more about it. I might try it one of these days.
Internet is one of the medium of communication nowadays. If we learn to maximize it, we can acquire good marketing skills. If you check out the websites today, there are lots of marketing strategies. If we are not aware of it, we have been convinced already.
Twitter: KevinMartineau
Hi Hans:
It definitely would be nice to get a name drop from one of the big guys.
I think this type of strategy works well through tribes. When you have multiple people from multiple niches promoting your material it has much more potential to get noticed.
Kevin
Twitter: MLMAdHelp
replied:
Hey Kevin, yeah it’s hard to compete with one of the big guys who’s got millions of passionate, engaged or angry followers. They can do a lot of damage or create a lot of results given the right direction. For most people, the tribe model is probably the closest way to get similar benefits. Thanks for your comments!
Twitter: legal_ayuda
Sure, is a powerful marketing strategy, and who does not want to take advantage of them??
I’m quite new here and all the other stuffs there are. I wanted to become a pro with Google bomb and Goooglewashing. I wanted to have that hit-and-run type of attack.
Twitter: MLMAdHelp
replied:
Hey Oscar, if you’ve got a huge following and can generate a huge amount of traffic real quickly, good luck to you!
Hans, you’re absolutely right when you say ‘ Online marketing takes work and yes there is a great amount of leverage using the internet but you have to first LEARN how to do it and how NOT to do it.’ Although the resources for online marketing are readily available, it takes a certain amount of skill and effort in order to make a campaign effective. Certainly if you out in the work, the internet is perhaps the most valuable tool for creating a successful business, however as you point out Hans, the concept of the ‘instant millionaire’ is an idealistic one. The knowledge and effort required to market successfully online should not be underestimated!
I’ve been Google bombed, not only for my name, but every variation you can think of. It’s “funny”, but in a mean way. I don’t think there is a way to stop it. I’ve talked to Google and they said they wouldn’t get involved.
I guess all you can really do is just overwhelm the hatred with positivity. The less like the accusations you are, the more obvious it will be that the offensive material is “satire”.
Twitter: MLMAdHelp
replied:
Hey Don, sorry to hear that. Just goes to show the power of what google bombing can do. Perhaps with some good SEO techniques you can outdo all the negativity or even turn it on it’s head and capitalize from all the bad publicity. The internet can be one heck of a powerful tool!
Oh well yeah, funny how millions of people depended too much on Google.
Google will find a way. I know they are working unstoppable.
Twitter: MLMAdHelp
replied:
Hey Ellen, I’m sure they will find a way and I’m sure others will again find a way around it. It’s overwhelming to think about the huge numbers of new people coming online today and people know how powerful Google is a tool. I’m not condoning google bombing just using it as an illustration as just one of a huge many different online marketing techniques people use to generate traffic. Thanks for the comment!
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Internet marketing allows you to work on your own in your own home for your own reward and success.
This is a very appealing prospect for many people. Of course, there is a learning curve in Internet marketing despite what some of these online programs will tell you.
Twitter: MLMAdHelp
replied:
You’re right Seph, there is definitely a learning curve with online marketing, as with anything else. It’s amazing how many people will buy into the “millionaire over night” belief. Online marketing takes work and yes there is a great amount of leverage using the internet but you have to first LEARN how to do it and how NOT to do it.
If you have a team of people with websites at your disposal, link bombing can be quite easily achieved. It’s a shame Google hasn’t figured out how to stop this as Google Bombs are often negative campaigns.